Why should my nonprofit use AI?
For nonprofit professionals, time is valuable. Especially when you’re juggling multiple roles or projects. Despite its limitations, AI can create tremendous efficiency in your work. Therefore, I recommend that all nonprofits use it to assist where it can help most (writing, analysis, note taking, routine tasks), which then allows you to spend your time on areas where it helps less (human connection).
Why use AI when AI is harming our planet and people?
From my experience talking to individuals in the nonprofit sector, being skeptical of AI is common. If you are one of those individuals, this skepticism is important and valid. After all, as nonprofit professionals, it is our goal to help make the world a better place.
However, AI is here to stay. So as nonprofit professionals, my suggestion is that we adapt by using it for good. If AI can help you secure more funding by submitting more grant applications or serve more clients, it is helping advance your mission and improve your community.
As with everything though, it is important to maintain a neutrality with AI and a healthy mindset/balance — don’t fall in love with it, don’t ignore the costs, and keep advocating on behalf of people and our planet.
What AI can help you do
| Fundraising & grants | Everything else |
|---|
| Draft LOIs and narrative sections | Newsletters, social posts, press releases |
| Tailor one proposal to a new funder | Summarize long reports and meeting notes |
| Turn program notes into an impact story | Draft policies, procedures, and FAQs |
| Cut a draft to fit a word or character limit | Translate or simplify materials |
| Draft grant reports and thank-you letters | Prep talking points and donor call scripts |
| Craft a donor cultivation strategy | Build spreadsheets and analyze data |
The right way to think about AI
Think of AI as a highly skilled, brand-new assistant on your team. It can hand you a strong starting point in seconds, but it needs:
- Your direction.
- Your knowledge and expertise.
- Your final edit.
The goal isn’t to “hand off” your work. It’s to reach a solid draft faster, so you have more time and energy for the human parts of your job.
6 steps to roll out AI at your nonprofit
A simplified approach, but a great way to get started:
Step 1: A simple AI policy is better than none. Start by creating an AI policy today. The reality is that your staff are using AI to complete their work, whether they are authorized to do so or not. Therefore, to start, I suggest developing an AI policy for your entire organization. This policy creates the protective framework and guidance for all your employees. A simple AI policy is better than nothing, and to help you get started I developed an AI policy template that you can download below.
Step 2: Consider the scope. When it comes to official AI usage, I’d suggest starting with one team at a time. From experience, starting with a team such as fundraising, grants, or marketing is particularly helpful as these teams have a clear use case for AI (writing) along with looming deadlines that promote the desire for greater efficiency. In addition, these teams are typically handling less sensitive data than direct service team members, which helps mitigate risks when testing early.
Step 3: Choose your platform. Check out my detailed guide on which platform to choose for your nonprofit. The short of it: any platform can do a great job assisting you with your work. Whichever platform you choose, obtain enough licenses to ensure all selected users receive a license.
Step 4: Have authorized AI users sign an Ethics Pledge. All individuals that have been authorized to use AI should sign an Ethics Pledge. This creates clearer guidance and boundaries for their AI usage. See below for an AI Ethics Pledge template or what to include when creating your own.
Step 5: Train your team on fundamentals. Have teams use Projects, CustomGPTs, or Gems to get the most out of their AI usage. Check out more about how to use Projects in my Using AI for grant writing resource. Educate your staff on how to check AI-generated content for accuracy, including watching for biases and ensuring that outcomes and impact data come from a human. Also, teach them about the types of information that should never be input into AI.
Step 6: Share feedback and learnings. Have staff share their successes and what they’ve learned along the way. If you notice that some staff are using AI at a high level, highlight their usage and have them demonstrate to others. This is especially important as more users start using AI as they can learn from others who have found success.
Michael’s noteFor great resources on implementing AI at your nonprofit, check out AI for Nonprofits Sprint. This is a program I participated in back in 2024, and it was tremendously helpful speaking to other organizations throughout my AI journey. Free video resources are provided to learn about actual nonprofit AI use cases and gain additional AI literacy.
Frequently asked questions
Do we need an AI policy if only one or two people are using AI?
I would strongly suggest having an AI policy regardless of the number of individuals who are officially authorized to use it. An AI policy offers protections and some basic guidance for employees to use in their AI practices.
What if our board or leadership doesn’t want us using AI at all?
People will find a way to use AI, regardless of whether a board or leadership team disavows it. If they’re blocked from using it on company Wi-Fi, they will use AI on their phones. As a member of the initial AI launch group for a very large national nonprofit, I have seen this firsthand. AI is here, and AI is here to stay. Therefore, I would strongly advise that the board and/or leadership team think through how to ethically and responsibly implement AI at their organization.
Do we have to tell funders we used AI?
Only if they directly ask. This is not an effort to hide anything, but grant applications really don’t offer the space or the question to respond to this fully. In my experience, only perhaps one in 20 funders will ask if AI was used in the development of a proposal, so it isn’t that prevalent a question at this time. That said, I do feel that funders can tell when AI is used, especially when it is used poorly. Therefore, I’d suggest looking at my AI for grant writing resource to learn how to best utilize AI when writing grants.
Which team should get AI access first?
I’d suggest that a non-direct service team doing something repetitive gets access first. By repetitive, I mean something like grant applications, social media posts, spreadsheet analysis, and so on. This minimizes your risk and reduces the likelihood that sensitive data is entered into AI. It also gives you time to figure out how it works, how the team uses it most effectively, and how to better implement it for future teams.
How much does it cost to roll AI out for a team?
It depends on the size of your team. Claude and ChatGPT offer a fairly generous nonprofit discount, which both begin at $8 per month per user. Therefore, for a team of 10, it would cost $80 per month. I dive deep into pricing on my Which AI should your nonprofit use? resource.
Can we use free AI accounts instead of paying?
You could. However, free accounts do not give access to the Projects, CustomGPTs, or Gems feature, which is the feature I recommend most for nonprofit organizations to utilize. In addition, free accounts do not provide the ability to restrict AI from being trained on the data you’re entering.
Is it safe to put our organization’s information into AI?
Yes, as long as you would put that same information onto your website. That’s my personal rule of thumb. If something is already on your website, or if it is something you’d be willing to put onto your website, then yes, it is safe to put into AI. If it’s information that you would not be willing to post publicly, then I do not recommend entering it into AI.
In the grant writing space, for the most part, the grants we’re writing contain information that’s already publicly available, so that information is safe to enter. This is also true for any work in communications, marketing, and beyond.
Where things start getting sensitive is client and participant information. I would 100% avoid putting any PII information into AI.
Who should own the AI policy at a small nonprofit?
It depends on how small your nonprofit is, and this answer, of course, varies depending on the complexities of every nonprofit organization. I’d recommend that one or two individuals own the AI policy directly, ensuring it’s up to date and that employees are made aware it exists and should be followed. With that said, it’s ultimately every leader’s responsibility to ensure that AI is being used ethically and responsibly in the organization. For example, if I’m supervising a team of grant writers, it is my responsibility to ensure they are using AI properly.